Shepherd's Trail logo
Logo design for Shepherd's Trail - a new Australian wine merchant.
- Shepherd's Trail logo.
- Shepherd's Trail is a new Australian wine label, and takes its name from its founder –
Anthony's a wine merchant with a single-minded purpose: to find outstanding wines from small boutique winemakers, and, like his namesake, gently steer them towards the wider audience they deserve.
When we were exploring ideas for the new Shepherd's Trail identity, we realised that the most promising symbol also happened to be the simplest and oldest – the shepherd's crook.
We wrote and illustrated a set of 16 slides that quickly explained how they could help potential customers.Copywriting, Graphic Design2012
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Labels for the inaugural vintages from Shepherd's Trail wines featured a monogram made from the letters ST. ST? For Shepherd's Trail, naturally, but also to (secretly) commemorate the surnames of the founders: Tony Shepherd and Jason Turton.Packaging, Graphic Design2012
Retail Directions handle the IT "plumbing" for many of Australia's best known retail brands. When it came time to revamp their website, we wanted to convey the sheer technical brilliance of their systems by finding a metaphor that said liberation, boundless speed, freedom. Boof the labrador did a fine job of running free, all over the home page.
Site design: Hitworks. Home page messaging: Smorgasbord Creative.Web Design, Graphic Design2012
A poster for the hardest working school in Sydney's inner west.Graphic Design2012
I found these school project sheets in a newsagency in Isla de Mujeres, Yucatan state. Life is hard, kids; but it can also be beautifully, vividly lithographed.Street Art2012
Phoenix SM is the idea of David Ross, an old friend of mine. It's allowed him to earn a living consulting to big players (mainly in government and the resources sector) about how they can improve their efforts on the sustainability and social responsibility fronts.
We agreed he needed an identity that hinted that he was working in the "green" space, but that was hard-nosed and corporate enough to be taken seriously.Branding, Graphic Design2012