Shepherd's Trail logo
Branding
2012
Logo design for Shepherd's Trail - a new Australian wine merchant.
- Shepherd's Trail logo.
- Shepherd's Trail is a new Australian wine label, and takes its name from its founder –
Anthony Shepherd.
Anthony's a wine merchant with a single-minded purpose: to find outstanding wines from small boutique winemakers, and, like his namesake, gently steer them towards the wider audience they deserve.
When we were exploring ideas for the new Shepherd's Trail identity, we realised that the most promising symbol also happened to be the simplest and oldest – the shepherd's crook. - Click all to enlarge.
- Photography credit: Tyler Dean King.
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