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  • News
  • Who?
  • What?
  • Where?
  • What does Hitworks do?
  • Kula Gold
  • Shepherd's Trail logo
  • Shepherd's Trail wine
  • Run free
  • Winter Wonderland
  • Mexican newsagency
  • Phoenix Strategic branding
  • What does Hitworks do?
    We wrote and illustrated a set of 16 slides that quickly explained how they could help potential customers.
    Copywriting, Graphic Design
    2012
  • Kula Gold
    Logo design for a gold mine in Papua New Guinea
    Branding, Graphic Design
    2012
  • Shepherd's Trail logo
    Logo design for Shepherd's Trail - a new Australian wine merchant.
    Branding
    2012
  • Shepherd's Trail wine
    Labels for the inaugural vintages from Shepherd's Trail wines featured a monogram made from the letters ST. ST? For Shepherd's Trail, naturally, but also to (secretly) commemorate the surnames of the founders: Tony Shepherd and Jason Turton.
    Packaging, Graphic Design
    2012
  • Run free
    Retail Directions handle the IT "plumbing" for many of Australia's best known retail brands. When it came time to revamp their website, we wanted to convey the sheer technical brilliance of their systems by finding a metaphor that said liberation, boundless speed, freedom. Boof the labrador did a fine job of running free, all over the home page.

    Site design: Hitworks. Home page messaging: Smorgasbord Creative.
    Web Design, Graphic Design
    2012
  • Winter Wonderland
    A poster for the hardest working school in Sydney's inner west.
    Graphic Design
    2012
  • Mexican newsagency
    I found these school project sheets in a newsagency in Isla de Mujeres, Yucatan state. Life is hard, kids; but it can also be beautifully, vividly lithographed.
    Street Art
    2012
  • Phoenix Strategic branding
    Phoenix SM is the idea of David Ross, an old friend of mine. It's allowed him to earn a living consulting to big players (mainly in government and the resources sector) about how they can improve their efforts on the sustainability and social responsibility fronts.

    We agreed he needed an identity that hinted that he was working in the "green" space, but that was hard-nosed and corporate enough to be taken seriously.
    Branding, Graphic Design
    2012
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All works © Smorgasbord Creative 2012. Please do not reproduce without the expressed written consent of Smorgasbord Creative.