Secora is an investigative consulting firm, sending teams all over Australasia to key maritime and mining locations. Their clients are all household names in the defence, energy and resource sectors.

A typical project for Secora begins with a call to investigate a physical asset – a submarine, a power station, a coal mine – to determine why the asset is no longer performing at its best, and ends with Secora helping the client roll out a suite of solutions to get things back on track

Big challenges. Big stakes. Big opportunities to cut waste and inefficiency.

Secora were frustrated with their old website. “It looked impressive, but it was opaque. Roughly 1,000 words of text but it never gave the reader a clear idea of what we actually do.” And, by the time they contacted Smorgasbord, their branding had splintered into a dozen inconsistent templates.

We invited the leadership team to a brand workshop. Within a few hours, we had clarity on the best way to express what Secora did and how they did it – which then led to a concise version of their ‘why’: because things can be better.

We developed a message library: a set of short summaries that stated Secora’s strengths, values and purpose, that could be pulled as required into proposals, capability statements and case studies.

We also wrote, designed and built a new website that swapped the non-communication of the previous version for one that prioritised clear descriptions arranged in bite-sized chunks.

And we devised a new identity system that gave all collateral – from client-facing reports, fact sheets and invoices to business cards, headshots and even activewear for running marathons – a much needed visual unity.

Secora reached their goal. Fine technical detail was expressed in a way that a general reader could grasp. The impressive results they won for clients were brought to the fore instead of being buried. Instead of staying mute with modesty, their brand now had the confidence to communicate and inspire.